A set of attributes designed to distinguish a particular firm, product, or line, with the intention of promoting awareness and loyalty on the part of consumers.
Origin
1920s; earliest use found in The Los Angeles Times.
Definition of brand identity in US English:
brand identity
noun
Advertising Marketing
A set of attributes designed to distinguish a particular firm, product, or line, with the intention of promoting awareness and loyalty on the part of consumers.
Origin
1920s; earliest use found in The Los Angeles Times.